SS24 CFW|China International Fashion Wednesday Gate Storm Jacket Industry Cutting-edge Competition and Summit Forum

On September 12, 2023, the [China Sanmen] Storm Jacket Brand Innovation and New Designer Competition and the [China Sanmen] Storm Clothing Industry Digital Intelligence Fashion Forum were held in Beijing China International Fashion Week. After more than 30 years of accumulation and precipitation, the Sanmen storm clothing industry has developed into the largest storm jacket industry cluster and production base in China. Nowadays, the three-door storm jacket industry reorganizes its clothing and starts again, moving towards the road of high-quality brand development of clusters.

By vigorously integrating technology, creativity and fashion elements, this event lays out the research and development of high-tech functional fabrics, the design of fashionable original new products and the digital intelligent transformation of business models, promotes collaborative innovation throughout the entire industrial chain, and blows the clarion call to comprehensively enhance the brand influence, product originality and commercial value creativity of the storm clothing industry. Hyproof Technology was invited to participate in this event.

The theme of this conference is "'Go' Outdoor". "Going" outdoors is like an attitude to life, like a declaration of life during the day, relaxed and playful, full of vitality and people's expectations. Caring for the origin of outdoor life, caring about the R&D and application of outdoor new materials, caring for the innovative visual exploration of outdoor metaverse and paying attention to the discovery of outdoor emerging talents, contains people's expectations and visions for new outdoor lifestyles. "Go" also refers to removing, subverting and innovating, expanding the boundaries of traditional outdoor concepts, redefining the new appearance of outdoor life with a new design perspective of designers, expressing the new proposition of three-door storm jacket products, the event brings together the brand power of multiple enterprises in the storm clothing industry chain, promotes the creativity outside the three portals, and opens up the upstream and downstream of the industrial chain. After the merit-based evaluation of the works of emerging designers at home and abroad, 13 groups of excellent works entered the finals. The urban camping series design works participated by Hyproof Technology won the highest award – the gold award.

The China International Fashion Wednesday Gate Storm Clothing Industry Cutting-edge Competition and Summit Forum were held to promote the rise of the "future new generation" of China's cutting-edge clothing design forces, break the "four integration" problem of the transformation and upgrading of the storm clothing industry, and provide diversified ideas for future transformation and upgrading, Hyproof Technology will take this as an opportunity to continuously improve its own strength, continue to innovate, provide designers with broader imagination and play space, and provide customers with more high-quality products and services.